Platform

Empowerment and adaption conditions

Level

Results in terms of sustainability

7-11

Empowerment

1.  Co-existence philosophy 2.  Extensive sale force 3.  Information technology 4.  DIY services for their customers

Strong

1.  7-11 involves a wide range of services such as foods, commodities, books, and telecommunication.

2.  New services emerge continuously.

3.  High brand loyalty 4.  7-11 is an organic organization which is always responding to environmental changes

Adaption

1.  Delivering market information to small firms 2.  Connecting to other firms 3.  Involving customers in the service process

Middle

eBay

Empowerment

1.  Cooperation with complementary service companies 2.  Information technology for searching and auctions

Strong

1.  Continually internationalizing eBay into world countries 2.  Business scale is growing in terms of number of employees, sale items, revenue, and etc.

3.  Continuously improving auction services for transaction convenience and safety 4.  High turnover rate of sale items to maintain novelty for users

Adaption

1.  Create an organic eco-system for empowered buyer and sellers 2.  Worldwide replication of the service model

Middle

Hollywood

Empowerment

1.  Main producers as coordinators and channels between customer side and supply side 2.  Empowering an old story to create market value

Middle

1.  Keep innovating with movie productions such as 3D movies and business models (DVD, original soundtrack, and etc.)

2.  Being a main player in the global movie market for a long time 3.  New players, for example Pixar Animation, emerged to support innovation in movie production

Adaption

1.  Constructing a networking for cooperation 2.  Accessing market information through main producers

Strong

iTunes store

Empowerment

1.  Collecting APPs on a platform 2.  Enriching the content pool by introducing others’ content.

3.  Information technology 4.  A mechanism for rapid feedback from users

Strong

1.  Accumulation of content 2.  Upgrading the value of the music service 3.  Creating industrial growth 4.  Attracting more and more content creators 5.  Enhancing innovation in the APPs market

Adaption

1.  Creating a centralized eco-system for empowered buyer and sellers 2.  Creating a cross-device platform

Strong